Business Storytelling

LENGTH

2 days

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PEOPLE

12 max

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OBJECTIVE

Learn storytelling techniques for various type of presentations (e.g., informative, decision making, workshop, etc.), how to create a presentation step-by-step, what to do as a prework before slide production, and how to tell a data/argument driven business story. Learn how to do all by considering expectations of executives.

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PROFILE

Professionals, from any business unit and having manager-plus tenure, that frequently create informative and decision-making presentations for executives as part of their job.

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STRUCTURE

30%

Lecture

40%

Exercise

30%

Simulation

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RESOURCES

Business storytelling guide (templates and examples to be used in business storytelling).

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TOOLS

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CONTENT

  • Difference between good and bad slide loops

  • Difference between cinematic and business storytelling

  • 8 steps of creating presentations with business storytelling

  • Audience analysis, presentation objectives, and countdown plan frameworks

  • How to craft a presentation story

  • Storytelling with Situation-Complication-Resolution framework

  • How to write a presentation storyline

  • Story flows: Answer-first and Answer-last

  • Analog slide creation

  • Storyboarding

  • Slide layouts for business storytelling and supporting elements

  • How to use supplementary slide types (cover, agenda, objectives, next steps)

  • Appendix preparation and management

  • How to write an executive summary, how to use it

  • Business storytelling simulation: Participants pick one of their old presentations and improve it based on business storytelling learnings, followed by a discussion and feedback session

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