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Business Storytelling EN.png

Create and tell your stories in business life.

The aim of this training is to make the participants understand how to make the right story setup for the presentations they prepare in the business world, what preparations are required before preparing the slides, and how to tell messages in a systematic flow.



Online live class

In-class exercises


1 day

Free Resources

For whom?

For those who prepare decision-making, persuasion or informational presentations for managers and who need development in the storytelling of these presentations. 

Most of the participant position of this course are as follows:

  • Data/Business mid or senior manager

  • IT mid or senior manager

  • Sales and marketing mid or senior manager

  • Strategy mid or senior manager

  • Finance mid or senior manager

  • CX, UX or service design mid or senior manager

  • Project management mid or senior manager

  • Management reporting departments

What are the requirements?

Business Storytelling Course is designed for professionals who have access and basic knowledge on the use PowerPoint. Before joining the course make sure you have a stable internet connection and PowerPoint installed on a PC or Mac.

What you'll get with this course?

Business Storytelling Course specifically targets junior and senior managers. It is designed for managers who do not directly prepare the presentation or the report themselves, but who want their teams to produce presentations or reports that are designed correctly and assist their decision-making processes, deals with the end-to-end presentation preparation process. Employees who complete this course will be able to apply and understand the presentation and report preparation process suitable for different situations in terms of the types of analysis made in business life, and they ensure the creation of products that both quickly and easily capture the auidence. So, you'll learn:

  • How to align with your team to create a business storyline

  • How to effectively implement business storytelling methodology

  • How to inspire and convince your superiors through business presentations

at the end of this course. In addition, you'll be given free resources, templates and documents to be used in your daily workflow of business storytelling.

Course Content

Recap of basics in data and design

  • Interactive quiz on basics of presentation design and data visualization


Intro to business storytelling

  • Steps for getting ready for presentation

  • Differences on presentation, slidedoc and report

Preparation for Storytelling

  • Audience analysis and understanding the needs

  • Time management and work plan

Preparing the presentation

  • Story structure for business life

  • Situation, Complication and Resolution

  • Storyboarding

Slide types

  • Anatomy of a slide and good layouts

  • Additional slides in a presentation

Other presentation elements

  • Drafting executive summary

  • Appendix slides for detailed analysis

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