Data Visualization and Data Storytelling

LENGTH

2 days

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PEOPLE

12 max

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OBJECTIVE

Learn basics of data visualization and how to tell a data story with clean design principles and clear flow. Integrate data visualization skills with storytelling. Improve business communication quality at work and create better alignment with stakeholders.

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PROFILE

Professionals from any business unit and tenure.

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STRUCTURE

40%

Lecture

60%

Exercise

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RESOURCES

Data visualization and

data storytelling guide.

Templates for supporting data visualization elements.

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TOOLS

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CONTENT

  • Data visualization principles

  • End-to-end data visualization case study

  • Data visualization scope analysis

  • Choosing right visualization technique

  • Table formatting tips & tricks

  • Eliminating clutter in a chart: «ClearClutter» method

  • Using colors strategically

  • Making data talk with supporting data visualization elements

  • What is data story, what is not

  • Prework for data storytelling (audience analysis and identifying main message)

  • 4 steps of data storytelling (Freytag Pyramid)

  • Slide layouts for data storytelling

  • Highlighting messages with supporting data visualization elements

  • Effective usage of titles (Action title, topic title, chart title)

  • Data storytelling with slide loops

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